UCLA Summer Sessions. 1993.

ARTIST: PAUL RAND (1914-1996) SIZE: 24 x 36 in./61 x 91.3 cm DESCRIPTION: When the University of California launched its Los Angeles Extension Program, Paul Rand was asked to design the inaugural catalog cover. Rand, then 75 years old, was one of America’s most esteemed designers, but he rarely took pro bono work, and the university had hardly any budget to pay him. It took some urging from UCLA’s creative director, Inju Sturgeon, to convince Rand to take on the project—and he succeeded wonderfully with his simple typographic design, which is seen here in lithographic form. (Contemporary; American)